You Got This

Going back to school is all about the list. Having the right pencils, backpacks, and unicorn stuff (are unicorns still cool?!) can really stress a mom out. With a debut track by Meghan Trainor as our soundtrack, we created a campaign that talks to moms like moms talk to moms: like someone who’s got your back.

Creative Team:

Creative Directors: Julie Liu, Lesley Coleman
Design Director: Greta Mantooth
Senior Art Director: Melissa Riggs
Copywriter: Lukas Miller
Art Director: Rachel Ma
Designer: Karen Pham