Ready, set, prep! A back to school prep rally for parents and kids embarking on a new (and sometimes scary) school year. The amazing Betty Who worked with us to create vocals as our too-cool-for-school cheerleader.
Manifesto
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Target's TV Spots Win the Most Back-to-School Eyeballs
Target edges out Walmart in TV back-to-school battle
Creative Director: Sara Oakley
Senior Art Director: Drea Schneider