Target’s Write the Next Chapter was an interactive experiential space created specifically for TED Talk attendees. Inspired by this year’s theme, “The Next Chapter” we designed an area that encouraged attendees to envision their next chapter. In the space, you could write messages that were printed out on coffee sleeves at the coffee bar, watch an artist create a bespoke piece of art featuring that year’s featured speakers, and have your handwriting analyzed by a graphologist.
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