There's an overlap between VW drivers and DMB fans. It's just a natural connection. So when DMB hosted a festival at The Gorge in Washington, it was a no-brainer for VW to get involved. So we created a giveaway, provided the lucky winners a ride to the festival in a brand new VW, and gave them the experience of a lifetime: a VIP campground area with a front seat to DMB... and everything else they could possibly need.
We created a Coachella-esque welcome package, featuring a guide to the festival, wristband, map, and more. I got to combine my nerdy hobby with my high school obsession by creating a custom crossword at the end.