I was never a cheerleader in school. But I did get pretty pumped about buying new stuff every year. So if I could have been a cheerleader for Lisa Frank folders instead of football, maybe things would have been different.
Working with the very cool Betty Who to create modern cheers, we ended up with a back-to-school campaign that turns the (sometimes stressful) prep of going back to school into a full-on pep rally. We also invented a new word: Catpacks.