Walmart is investing $2.7 billion into their employees. But that's hard to see on a human level. So we created a series of animated videos, each telling the story of a real Walmart associate.
Creative Team: ACD: Jessica Selander Senior Art Director: Raj Gupta Art Director: Amy Wilk Copywriter: Vincent Morrone
The Ripple Effect: Donovan
The Ripple Effect: Anthem
One script I wrote tells the story of the CEO of Walmart, who started working for the company in his teens unloading boxes.
The Ripple Effect: Doug
Telling stories that incorporate Target's products--from Keurig coffee cups to rain boots to butt paste (yep), we created a good ol' fashioned out-of-home campaign to announce Target's newest shopping tools that make it easier than ever to shop for what you love.
Design: Greta Mantooth
Write the Next Chapter
In 2014, TED celebrated its 30th year of ideas worth spreading with the theme of "The Next Chapter."
As the design partner for TED, Target created a social space created by 30 years of TED quotes so that we could, quite literally, help write their next chapter.
AD: Amy Boe
Pods by the gorgeous harbor view gave visitors a private place to work or meet.
TED guests could add their own quotes to the space by tweeting their wise words to a robot.
Handwriting experts, a.k.a. graphologists, analyzed our guests' handwriting, which blew some minds.
And an on-site typography artist turned our TED quotes into a piece of art.