Walmart is investing $2.7 billion into their employees. But that's hard to see on a human level. So we created a series of animated videos, each telling the story of a real Walmart associate.
Telling stories that incorporate Target's products--from Keurig coffee cups to rain boots to butt paste (yep), we created a good ol' fashioned out-of-home campaign to announce Target's newest shopping tools that make it easier than ever to shop for what you love.
Sometimes there are projects you don't get to see all the way through.
Our concept of Share the Force launched a website, a fan-powered TV spot, several store events, and a galaxy-sized fan experience in downtown LA.
In 2014, TED celebrated its 30th year of ideas worth spreading with the theme of "The Next Chapter."
As the design partner for TED, Target created a social space created by 30 years of TED quotes so that we could, quite literally, help write their next chapter.