In 2014, TED celebrated its 30th year of ideas worth spreading with the theme of "The Next Chapter." As the design partner for TED, Target created a social space created by 30 years of TED quotes so that we could, quite literally, help write their next chapter.
Pods by the gorgeous harbor view gave visitors a private place to work or meet.
TED guests could add their own quotes to the space by tweeting their wise words to a robot.
Handwriting experts, a.k.a. graphologists, analyzed our guests' handwriting, which blew some minds.
And an on-site typography artist turned our TED quotes into a piece of art.
Art Director: Amy Boe