To kick off the holidays with Target, we dumped 180 tons of snow in downtown LA and opened it up to the public.


We built a giant snow castle where kids of all ages could experience sledding, build snowmen, and have snowball fights. A lot of kids were seeing snow for the first time ever.


Guests could take a picture and send it to their loved ones, get snow-bombed in the Instant Avalanche, and drink hot cocoa. 

Here's me, getting snow-bombed.